LaBront "LB" Askew got his start 8 years ago when he began to manage Swifty McVay of D12. He quickly went from management to executive producing, a&r work, and tour booking and tour road management for artists. That's when he created Long Story Longer which is a record label/production company that has worked with artists such as Kurupt, Royce Da 5'9", Beanie Sigel, Kxng Crooked, Obie Trice, Freeway, Ras Kass, D12, Havoc of Mobb Deep, Elzhi and more. The company has also worked with brands such as Pepsi Co, UFC, and SailGP.
He has established many relationships with artists, managers, labels, publishers, pr, and various music industry professionals and that's why Raww Media was formed. He wanted to give independent artists access to certain services and resources they otherwise wouldn't have access to. Raww Media's main focus is to give independent artists major opportunities.